Virtual Assistant vs. Online Business Manager: Which One Do You Need?

Elevate your business with a Virtual Business Manager

As a busy entrepreneur, you're always juggling multiple tasks. From managing your team to handling client inquiries, it can be overwhelming to keep up with everything. That's where an Online or Virtual Business Manager (OBM) can make a significant difference.

Don't get too hung up on the name "OBM". It's simply someone who helps people with an online business or presence manage their operations. Think of it as an office manager or operations manager in a physical office.

What is an Online or Virtual Business Manager?

An OBM is a virtual support professional that helps organizations manage daily projects, processes and team members. They are a strategic partner who can help you streamline your business operations, increase productivity, and ultimately grow your business. Unlike a virtual assistant who focuses on tasks, an OBM takes a more holistic approach, managing projects, systems, and processes.

• Virtual Assistant (VA):

  • Primarily task-oriented.

  • Focuses on executing specific tasks and providing day-to-day support.

  • Works under the direction of the business owner or manager.

• Online Business Manager (OBM):

  • Strategy-oriented with a broader perspective.

  • Focuses on managing projects, operations, and teams to achieve business goals.

  • Often takes on a leadership role and works alongside the business owner to drive growth.

Why Choose an OBM Over a Virtual Assistant?

While virtual assistants are great for handling routine tasks, an OBM offers a more strategic approach. Here are some key benefits:

• Strategic Thinking: OBMs can analyze your business processes, identify inefficiencies, and recommend improvements.

• Proactive Approach: They anticipate your needs and take initiative, rather than just following instructions.

• Local Expertise: An Australian-based OBM understands the local market and can tailor their services to your specific needs.

• Streamlined Operations: They can automate tasks, implement new systems, and create efficient workflows.

• Project Management: OBMs can oversee and manage projects from start to finish.

• Business Advice: They can offer guidance on marketing, sales, and other business-related matters.

  
  

Common Misconceptions About OBMs

1. Cost: Many people believe that hiring an OBM is too expensive. However, the opposite is true. By outsourcing tasks to an OBM, you can save money on overhead costs and employee salaries.

2. Full-time Commitment: You don't need to hire an OBM full-time. You can customize the hours to fit your specific needs and budget.

3. Overseas-based: Many people assume that OBMs are based overseas. However, local Australian OBMs offer the advantage of understanding the local market and time zones.

How to Get Started with an OBM

1. Identify Your Needs: Determine the areas where you need the most support, such as marketing, sales, or operations.

2. Find a Qualified OBM: Look for an OBM with experience in your industry and a proven track record.

3. Communicate Effectively: Use tools like Slack, Trello, or Asana to communicate and track progress.

4. Set Clear Expectations: Clearly outline your goals and expectations for the OBM.

Ready to Elevate Your Business?

Contact me today for a free consultation to discuss your specific needs and how an OBM can help you achieve your business goals.

helen@helenclark.com.au